New Era x Barbara Bui

The House of BARBARA BUI joins forces with NEW ERA, the global reference in headwear, for an exclusive collaboration centered around two iconic models that blend Parisian elegance with streetwear spirit

  • A black model, minimal and timeless, adorned with Barbara Bui’s signature DOUBLE B — a symbol of confident and contemporary femininity

    SHOP NOW 

  • A PYTHON PRINT model, bold and graphic, revisiting one of the House’s signature codes with a distinctly urban edge.

    SHOP NOW 

THE MEETING OF TWO CULTURES.

With this collaboration, BARBARA BUI continues its dialogue with urban and international spheres, while NEW ERA reaffirms its ability to embrace luxury and Parisian creativity. The result: a desirable and instantly recognizable capsule collection.