WHAT IS THE STARTING POINT OF A COLLECTION?

"IT STARTS WITH AN EMOTION. WHICH I ADAPT TO OUR DAILY LIFE NEEDS, TO MAKE IT MORE CONCRETE. WE ARE A BRAND ROOTED IN REALITY. OUR WARDROBES EVOLVE ACCORDING TO THE TIMES, OUR FEELINGS,AND CHANGING LIFESTYLES. IT IS THIS EVOLUTION THAT I TRY TO CAPTURE."